[Search-l] [Personalized Search]
Charlie Hull
charlie at juggler.net
Mon Feb 19 12:00:26 UTC 2007
peter burden wrote:
>
> That does not mean, IMHO, that there is no place for personalised
> search. There should be an "advanced" option allowing users to specify their own
> weights for the ranking algorithms. These would be kept and encoded on the user's machine
> and submitted as cookies, keeping them centrally requires user login and
> poses privacy problems.
Certainly, modifying weighting is a good place to start, with the
modifiers calculated either automatically (you could do this by looking
at search and clickthrough history) or manually ('I like this'
checkboxes or 'These are my interests' lists to fill out). Remember not
all search engine cores can handle weighting modifiers well.
Another way to do this would be to harvest information in the browser or
desktop, but people don't generally like the idea that applications on
their PC are sending off information into the ether based on their
habits. Autonomy tried this with their Kenjin tool (which was similar to
something I wrote in 2000 called Webcheck) and users didn't like the idea.
Charlie
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