[Search-l] Fwd: Humanitarian Search - business model

[Chris Desouza]

If good need be done, do it quietly. If ad clicks will be shared with or donated to NGO's, then do it quietly. There is no purpose in elevating charitable discourse in public to compromise with user experience. Too many advertisers are paying through their nose for undeserving clicks and all major search engines are complicit in this.

Fraud, copyright infringement is no longer the domain of folks like me and you. The foundation of many a success on the web is built upon stolen goods. If I am paying for my ads, I'd care less which charity benefits, when my ad dollars are being held ransom to causes and fancy unrelated to my enterprise and more so, when my ad dollars are used as bait to extract income for altruistic purposes.

A better way to actualize charitable goals is to ask folks to buy something from advertisers. For far too long, advertisers are sitting ducks in the Internet pond.

I am not against charity. But, just not at the expense of advertisers. Not when they have no say in this. If you would rather not agree, try opening an Adwords account for your campaign. You will know!

Chris

"Marc ." <marcnaweb at gmail.com> wrote: Hello all,
 Reading this french article I realized that a "humanitarian search
 business model" for Wikia can fit perfectly with our concept and can
 strongly help to find resources for the search engine development.

 The idea is simple: when clicking on an ad during the search, a part
 --or full-- revenue is given to NGOs. The NGOs is chosen the users.

 Here is the article links and some site that use the idea (both French, sorry):
 http://www.lemonde.fr/web/chat/0,46-0@2-3234,55-1027667@51-893669,0.html
 www.doona.fr
 www.veosearch.com

 Please, let me know what you think about it.

 BR
 Marc Rosenfeld
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